Marketing-smarts session for farm women

Last month saw the inaugural meeting of the AgMarketing project for female farmers, supported by the national Farm Co-operatives and Collaboration pilot program, known as Farming Together.

Women from around the central west of NSW gathered in Condobolin to hear marketing experts in grain and livestock. The day was organised by the Central West Farming Systems (CWFS) which recently received $78,400 from Farming Together.

“This workshop kicks off a series of opportunities for women to learn more about agricultural commodity marketing, as well as develop relationships with buyers and mentors within the industry,” said Diana Fear, CWFS project manager. “The funding provides for mentoring and decision-support models for the region’s cropping and livestock farming enterprises,” she added. “It will target women in its initial stage. It will deliver learnings in marketing and focus on a value-chain approach to build participants’ confidence and their ability to better-manage their whole farm enterprise.”

The group’s next workshop will be a site visit to Orange to visit Sophie Hansen and her venison farm, Mandagery Creek Venison. “Sophie was a former Rural Woman of the Year and has great marketing ideas,” said Diana.

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