Project Leader: Diana Fear

Project Description: The CWFS AgMarketing project developed extension methodologies (incorporating self-help styled groups) which were designed by producers to be practical, and involve the whole value chain, and provide the greatest level of understanding. This model (or framework for implementation) can be applied to any market or commodity and include a communication and reporting structure that benchmarks existing marketing performance, provides a platform for comparison and enables reporting of progress and performance against funding targets.