Project Leader: Anthony Hill

Project Description: Farming Together supported Australian Holistic Management Co-operative (AHMC) to successfully develop a new brand for regenerative produce called "Land to Market Australia" that is built upon the quality assurance process, called "Ecological Outcome Verification" (EOV). They recruited 35 members to their Reference Group, who participated in regular online and face to face workshops about the project. Their Reference Group producers were the first in the world to be trained in EOV, and AHMC worked closely with that group to ensure that their process for EOV was robust, but low-cost, practical and supported rural mental health. The group undertook a Training Innovation Pilot that trained 18 candidates and a wider group of supporters and mentors in basic aspects of Holistic Management and EOV. AHMC completed the planning and documentation for their formal structure and submitted documentation to establish a new rural co-operative that own and operate the brand and its supporting processes.