Thursday, November 26 2020, 7-8pm

Speakers: Ana Pimenta, Bill Hoffman

How to improve performance through shared data

Benchmarking through data sharing, what is it and how can it successfully support groups to maximise and value-add in the cattle industry and other industries? Ana and Bill share their experiences in data sharing including the challenges and triumphs. Building on the data sharing webinar on the 5th of November, this webinar applies a very practical and intimate account of two benchmarking, trust building networks of farmers.

Topics include:

  • What was the context for these data sharing farms?
  • What was the catalyst for change that initiated the projects?
  • What are the challenges of starting a data sharing network?
  • What is the process for establishing a data sharing network?
  • What did these groups find out through their experiences?

Transcript: Building Trust and the power of collective data Webinar


Ana Pimenta

Ana is passionate about local food and everything local. She is an advocate for sustainable farming and regenerative farming. She shares her passion for agriculture through farm tours with a paddock to plate experience and by being actively involved in the industry. Ana and her husband Tom have a beef farm operation (angus and angusx) in 810ha on King Island carrying in average 1500 head of cattle. Ana runs farm tours at her farm with a paddock to plate experience promoting King Island beef and other produce and cooking Portuguese food with the island ingredients. Ana and Tom also have a focus on maximising profitability as they are self-made farmers and build their business from scratch.

Bill Hoffman

Bill Hoffman, of Hoffman Beef Consulting and Benchmarking Group, is the co-ordinator of six Beef Profit groups in northern NSW. The HBC beef group collect data from NSW beef farms, seeking a 10% production lift that could earn the average participating farm an extra $100,000 gross income/year. The project that Bill facilitated saw 23 beef businesses sharing more than 3000 items of data, ranging from stocking numbers to sales figures, total purchases and expenses for the 2016/17 season. These data sets were used as indicators of farm performance. Understanding the profit drivers in beef production is not a complex business, according to Bill Hoffman, and he shares that it’s actually quite simple.